Nike is not exactly known for just one product they produce specifically. Although, they have a positive reputation in the product line of their shoes. They significantly increased their reputation by including famous athletes such as Michael Jordan and Bo Jackson. Nike gained publicity by doing this because nearly everyone from 40 years old and younger wanted to be 'Like Mike'. Or in Bo Jackson's commercials, his famous line was 'Bo Knows!'. To this day, when discussing the overall view and significance of Nike, they proudly associate a great reputation to their brand.
The value of Nike as a brand is through the roof. An example of this is: adding only a tiny swoosh or two to a piece of off-brand clothing and the price increases by $20 at least. This shows the luxurious type of distributor Nike has become.
Overall, Nike has made tremendous strides in their intellectual capital. They have always and will continue to be comfortably above the rest of their competition.
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