Nike is set up as a Matrix Organizational Structure, meaning that there are multiple lines of authority and some individuals report to at least two managers. Throughout Nike, employees report to team managers who then relay the progress report to the department manager. Each brand consists of it's own department and has separate department managers who act independently of the CEO.
Team managers and employees make decisions regarding specification and production while department managers focus primarily on policy-related issues. Employees are entirely responsible to both of these managers.
Globally, Nike is a very well-known brand. This use of the Matrix Structure allows Nike to make decisions and react much more quickly than your average department head, who is often removed from that decision making process.
Overall, Nike is proof that a combination of the functional and divisional structures can be successful and produce endless possibilities in regards to short term and long term goals among an organization.
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